Ceaco.com Redesign
Ceaco Puzzles had a 20 year old website that was long overdue for an update. Working closely with the web developer we were able gather analytic data and better construct the navigation to get visitors to the content they wanted faster. Using a simple clean interface with a focus on product, and a significant SEO overhaul, Ceaco has since seen double the web traffic and sales from the previous version of the site.
This is a collection of images from the redesign. Where it ended up is quite different aesthetically from where it started, but more or less the same structurally. I used light colors throughout the site to keep the focus on the product. I also used subtle paper textures to remind users of the (non-digital) tactile experience puzzles offer.
The live site can be seen here: www.ceaco.com